Collection of skincare products from Authentic Beauty Concept, including bottles, jars, a soap bar, and a small potted succulent plant, arranged on pink boxes and a white surface.

Glow

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

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Skincare products labeled 'Authentic Beauty Concept' on a tray, with a towel and mirror reflection in the background.

Hydrate

Hair, like skin, needs continuous moisture. The Hydrate range is inspired by our favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties, combined to create the perfect hydrating formula to regenerate and revitalise hair.

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A minimalist arrangement of beauty and skincare products, including a tall white bottle, a shorter jar, and three almonds, with a clear glass vase holding beige pampas grass, all set against a neutral background.

Replenish

This repair collection is centred on nurturing and restoring hair, with enhanced repair performance to provide deep nourishment and protection to your locks without weighing the hair down. Infused with powerhouse ingredients, including sustainably sourced Laos Rice Water and Shea Butter.

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Three bottles of Authentic Beauty Concept hair care products on a white surface, with a woven basket and a green soap bar in the background.

Amplify

green tea, known for its powerful antioxidants, became the starting point when thinking about the Amplify range. The lightweight products combined with a fresh touch of lime are the perfect way to add body and volume to your hair.

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Collection of skincare and haircare products with minimalist white packaging, including bottles and jars, alongside a wooden scalp massager in a neutral setting.

All Hair Types

What we leave out is as important as what we put in! ABC products are free from silicones, sulphate surfactants, parabens, mineral oil and artificial colorants. Instead we use powerful ingredients, pure and carefully selected.

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